Don't Hold Others Back!!!
http://www.dontholdothersback.com/
Well since my existance on Connex Whingers site, you may recall me and my ideas, (in fact wait, they're NOT ideas! ITS REALITY) well, the reality of people standing in doorways.
Briefly;
The 'reality' that people stand in doorways, this acounts to an increase in train dwell times. Therefore increasing delay etc. Passenger movement inside trains is also restricted by those inconsiderate enough to not bother finding a seat or keeping away from the doors...
In short; crowded doorways - not good.
Increases train 'waiting time'
Passengers can't move board/disembark easily
It's impossible to get past a crowd of people just to get a seat = MORE people standing around.
---
"
DON’T HOLD OTHERS BACK
We launch our new advertising campaign this weekend to urge our customers to help us (and themselves).
There are many causes of delays around our network - some we can try to reduce, others are beyond our control. And some our customers can help us with (excluding, of course, those ‘customers’ who actually set out to delay our trains by destroying bits of them).
As patronage has increased – and customer numbers are currently growing by around 10 per cent a year – trains spend longer at stations while customers board and disembark (for new staff, this is called the ‘dwell time’).
Some of this added time is unavoidable – more people, means more time getting on and off. Some of it, however, can be reduced if our customers help us speed things along.
Our new Don’t hold others back campaign is designed to give our customers a few useful train etiquette tips so they can help us cut dwell times. And we’re doing this in a way that reflects the Connex tradition for creative, interesting, unusual and thought-provoking campaigns.
There’s only so much you can fit in a 60 second TV ad or on a billboard, so our Marketing team has taken a different approach.
The ads clearly communicate the most important message - your actions can impact on other customers by delaying the train – but after that we need our customers to go to a website (www.dontholdothersback.com).
And we do that by whetting our customers’ curiosity (in a big way). We’re not going to spoil the surprise so keep a look out for the TV ads, which first appear this Sunday night (13 August).
Tips on the website include:
Plan your trip – Running for the train can hold everyone up
Don’t follow the pack – Spread out along the platform
Access all areas – Don’t crowd around the carriage doors
The campaign runs from Sunday, 13 August 2006 through until October 2006 and will include:
TV advertising
Cinema advertising
Press ads
Billboards and ‘mini-posters’ at stations
Display posters around the CBD
On-line advertising
On-floor decals in CBD stations.
Tartar music
The music that accompanies the TV ad is dramatic, rich and resonant. The style is called Tartar music, after the ethnic group in Russia from which it originates. Zulya Kamalova, Australia’s leading proponent of this style of music, both wrote the song and sings it. To learn about this music and Zulya, visit her website at www.zulya.com
"
Well since my existance on Connex Whingers site, you may recall me and my ideas, (in fact wait, they're NOT ideas! ITS REALITY) well, the reality of people standing in doorways.
Briefly;
The 'reality' that people stand in doorways, this acounts to an increase in train dwell times. Therefore increasing delay etc. Passenger movement inside trains is also restricted by those inconsiderate enough to not bother finding a seat or keeping away from the doors...
In short; crowded doorways - not good.
Increases train 'waiting time'
Passengers can't move board/disembark easily
It's impossible to get past a crowd of people just to get a seat = MORE people standing around.
---
"
DON’T HOLD OTHERS BACK
We launch our new advertising campaign this weekend to urge our customers to help us (and themselves).
There are many causes of delays around our network - some we can try to reduce, others are beyond our control. And some our customers can help us with (excluding, of course, those ‘customers’ who actually set out to delay our trains by destroying bits of them).
As patronage has increased – and customer numbers are currently growing by around 10 per cent a year – trains spend longer at stations while customers board and disembark (for new staff, this is called the ‘dwell time’).
Some of this added time is unavoidable – more people, means more time getting on and off. Some of it, however, can be reduced if our customers help us speed things along.
Our new Don’t hold others back campaign is designed to give our customers a few useful train etiquette tips so they can help us cut dwell times. And we’re doing this in a way that reflects the Connex tradition for creative, interesting, unusual and thought-provoking campaigns.
There’s only so much you can fit in a 60 second TV ad or on a billboard, so our Marketing team has taken a different approach.
The ads clearly communicate the most important message - your actions can impact on other customers by delaying the train – but after that we need our customers to go to a website (www.dontholdothersback.com).
And we do that by whetting our customers’ curiosity (in a big way). We’re not going to spoil the surprise so keep a look out for the TV ads, which first appear this Sunday night (13 August).
Tips on the website include:
Plan your trip – Running for the train can hold everyone up
Don’t follow the pack – Spread out along the platform
Access all areas – Don’t crowd around the carriage doors
The campaign runs from Sunday, 13 August 2006 through until October 2006 and will include:
TV advertising
Cinema advertising
Press ads
Billboards and ‘mini-posters’ at stations
Display posters around the CBD
On-line advertising
On-floor decals in CBD stations.
Tartar music
The music that accompanies the TV ad is dramatic, rich and resonant. The style is called Tartar music, after the ethnic group in Russia from which it originates. Zulya Kamalova, Australia’s leading proponent of this style of music, both wrote the song and sings it. To learn about this music and Zulya, visit her website at www.zulya.com
"
posted by Tagle at
8/13/2006 05:13:00 pm
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